Fashion

Who’s Got the Juice? Top 10 Young African Designers to Watch

The African fashion industry is undergoing a vibrant resurgence, fueled by global interest in African creativity, as seen in the rise of Afrobeats and Amapiano music. There is growing admiration for “Made in Africa” products, which, coupled with expanding e-commerce platforms, has placed the spotlight on African designers. Here are ten young African designers making waves with their fresh perspectives and innovative designs:

1. Kenneth Ize

A Nigerian designer renowned for blending traditional African craftsmanship with a luxurious, contemporary twist, Kenneth Ize launched his label in 2013. Ize was a finalist for the LVMH Prize in 2020 and the prestigious Woolmark Prize in 2021. His latest collection features upcycled garments from Lagos, reflecting his dedication to sustainable fashion.

2. Thebe Magugu

Thebe Magugu, a South African designer, founded his eponymous luxury brand in 2016. His collections celebrate indigenous prints, culture, and socio-political issues. His latest heritage collection, which highlights South African tribes and traditions, was recently showcased in British Vogue. Magugu was also featured at Paris Fashion Week, spotlighted by Afreximbank for his exceptional talent.

3. Rich Mnisi

Rich Mnisi, a South African designer, established his multidisciplinary brand in 2015. Known for his bold interpretation of African silhouettes, Mnisi recently collaborated with Adidas for the 2023 Pride collection. His Fall/Winter 2023 line is a playful mix of tartan patterns, corsetry, and feather detailing, making his work a standout in the fashion world.

4. Diarrablu

Founded in 2015 by Senegalese designer Diarra Bousso, Diarrablu merges her passion for mathematics, art, and Senegalese heritage. The brand is committed to sustainability, crafting its products only when orders are placed. Diarrablu’s latest collection, “Jigeen,” incorporates recycled materials, bold prints, and lace embellishments, showcasing Bousso’s commitment to ethical fashion.

5. Maison Kébé

Launched in 2020 by Senegalese model-turned-designer Cheikh Kébé, Maison Kébé reflects Senegalese heritage with vibrant silk, tie-dye prints, and minimalist designs. Kébé’s brand embodies “Afro Diasporic” luxury fashion, making a name for itself in the African fashion scene.

6. Kìléntár

British-Nigerian designer Michelle Adepoju founded Kìléntár in 2020, drawing inspiration from Yoruba heritage and West African culture. Her Spring/Summer 2024 collection, “Out of This World,” pays tribute to the West African water goddess, Mami Wata, with pieces featuring spiral earrings, cowrie beads, and multi-colored scales.

7. Pepper Row

Nigerian designer Omafume Niemogha is the creative force behind Pepper Row, a sustainable luxury brand that draws inspiration from the vibrant streets of Lagos. Niemogha’s Spring/Summer 2024 collection, “Space Ship, SS Space Ship I Love You,” debuted at Lagos Fashion Week, featuring upcycled materials and avant-garde silhouettes inspired by African Neolithic influences.

8. LFJ Official

Princess Juliet Olanipekun, the Nigerian designer behind LFJ Official, is known for her chic, wearable art pieces. Her whimsical pleating technique is the hallmark of her designs. Her latest collection, “Under Sea,” which debuted at New York Fashion Week, features vividly pleated dresses that captivated audiences.

9. Djainin

Founded by Ivorian designers Gaston Ouedraogo and Jean Yves Yebieyin in 2022, Djainin tells the rich history of Côte d’Ivoire through fashion. Their debut collection featured denim pieces and portraits of former First Lady Marie-Thérèse Houphouët-Boigny. Their latest collection, inspired by Akan heritage, incorporates sawfish motifs and traditional garb, offering a unique perspective on Ivorian culture.

10. Mazelle

Nigerian designer Mariam Afolabi’s brand, Mazelle, merges West African, Victorian, and modern styles. Her latest collection, “Marie in The City,” is a tribute to Marie Antoinette’s opulence, featuring puffy sleeves, ruched details, corsetry, and pearl embellishments.

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